I’ve been reading more and more about the changing relationship between the Chief Marketing Officer (CMO) and the Chief Information Officer (CIO). If you believe the hype, it is the CMO who will be challenging the CIO and directing the technology budgets. When I sent this onto our CIO he quickly responded that he was a frustrated marketer!
In my early days in marketing and digital, I was thoroughly schooled on the importance of developing and making the IT relationship work by a very engaging, patient, thoughtful and extremely thorough IT Project Manager.
Although it’s been years since we’ve worked together, I can proudly say I am a product of her efforts and she is still one of my closest friends.
Without her earlier guidance, I’m sure I would be the Marketing Executive who IT tries to avoid.
Here are my top 10 reasons why I want to successfully partner with IT:
- I’ll never know as much about marketing and digital technology as I think I do and technology is evolving too fast to effectively keep up.
- The technology is never as good out of the box as it is when performed in the sales presentation. IT knows to ask the tough questions regarding integration, customisation, upgrades, security, support etc.
- While I’m already moving on to my next business issue, I can count on IT to implement and launch new technology solutions.
- I always find at least one person in IT I feel comfortable in asking the really silly questions to – and I’m comfortable with them laughing at me occasionally.
- The earlier I involve IT in a marketing and digital technology discussion, the better the chance I have in getting it off the ground!
- IT processes may feel onerous, cumbersome and that they slow progress, however, working with IT and where necessary modernising their processes, I have a better chance of implementing and launching the right solution.
- I always ask questions of the solutions IT propose – the quality of their answers will demonstrate the effort they’ve put in. It also shows my level of commitment and interest in their work.
- I always check the number of digital toys the IT team and CIO have – the more digital toys the easier it will be to get buy-in with my digital vision.
- I can achieve more partnering with IT than working on my own and trying to be an island.
- Finally, and this relates to the entire business and not only IT, I regularly stop and breathe and ensure everyone is still on board.
Thanks Sharon for the effort all those years ago!